2017-2018 Catalog

MKT 355 Consumer Behavior

Prerequisite: MKT 350 (may be taken concurrently). Consumer buying patterns, motivation, and search behavior; consumer decision-making process; interdisciplinary concepts from economics, sociology, psychology, cultural anthropology, and mass communications; case analysis and research projects.

Credits

3

Prerequisite

MKT 350 (may be taken concurrently)

Offered

Offered Fall term only