2017-2018 Catalog

MKT 452 Sports and Entertainment Marketing

Prerequisites: MKT 350. Theory and practice of the strategic marketing processes applied to sports and entertainment enterprises; planning marketing mixes; market selection decisions; distribution strategies; media mergers and acquisitions; cross platform marketing; regulation issues; sponsorships and events; readings and case studies.

Credits

3

Prerequisite

MKT 350

Offered

Offered Fall and Spring