2017-2018 Catalog

MKT 454 Marketing Research

Prerequisites: MKT 350 and OMG 321. The marketing research process with an emphasis on cost versus value of information for decision-making: problem formulation, research design, sources of research data, measurement techniques and data collection, sampling techniques, data analysis, interpretation, and reporting; term research projects.

Credits

3

Prerequisite

MKT 350 and OMG 321

Offered

Offered Fall and Spring