2017-2018 Catalog

MKT 501 Marketing Information Management

Prerequisite: MKT 500. Learn important tools and databases needed by marketers for decision-making. The course explores the applications of marketing information as a competitive tool. Also covers marketing research tools and processes. Case analysis, oral/written presentation and computer usage required.

Credits

3

Prerequisite

MKT 500

Offered

Offered Fall and Spring