2017-2018 Catalog

MKT 531 Sales Management

Prerequisite: MKT 501 or concurrent enrollment. Discusses the strategic and tactical aspects of sales force management. Appropriate for students interested in careers in sales management or management positions in companies whose revenues and profits depend on a productive sales force.

Credits

3

Prerequisite

MKT 501 or concurrent enrollment

Offered

Infrequently Offered