2017-2018 Catalog

MKT 545 New Product Development

Prerequisite: MKT 501 or concurrent enrollment. Focuses on product/service decisions and development processes. Covers the role of new products in marketing and corporate management, along with product policy concepts - product life cycle and product positioning. Case analysis, oral/written presentation and computer usage required.

Credits

3

Prerequisite

MKT 501 or concurrent enrollment

Offered

Infrequently Offered