2017-2018 Catalog

MKT 550 Internet Marketing

Prerequisite: MKT 501 or concurrent enrollment. Focuses on the marketing functions as they pertain to Internet Marketing, including the Internet marketing environment and target markets; marketing strategy with an emphasis on the marketing mix; social and ethical responsibilities. Case analysis, oral/written presentation and computer usage required.

Credits

3

Prerequisite

MKT 501 or concurrent enrollment

Offered

Infrequently Offered