2018-2019 Catalog

Minor in Advertising (18 units)

The academic standards of the department require that all Advertising minors pass all required and prerequisite courses with grades of "C" or better.

Requirements

A.  Required Courses

COM 342Advertising Strategy and Writing

3

COM 344Advertising Media Analysis

3

ART 344Introduction to Graphic Design

3

MKT 350Principles Of Marketing

3

MKT 352 Advertising and Promotion Management

3

MKT 355Consumer Behavior

3